The Effect of Work Discipline, Job Training, and Work Stress on Employee Performance at PT. Kartika Utama Inti Batam
Keywords:
Work Discipline, Job Training, Work Stress, Employee Performance, Human Resource Management.Abstract
The development of live streaming features on e-commerce platforms, particularly Shopee Live, has transformed consumer behavior in online shopping. Real-time interaction between sellers and consumers creates a more engaging shopping experience, thereby increasing the potential for impulsive purchasing behavior. Therefore, this study aims to analyze the influence of telepresence, perceived enjoyment, and trust on consumers' impulse buying behavior on Shopee Live. This research employed a quantitative method, with data collected through questionnaires distributed to 100 respondents who had previously made purchases via Shopee Live. The respondents were selected using a non-probability sampling technique based on predetermined criteria. The collected data were analyzed using IBM SPSS Statistics version 27 through data quality testing, classical assumption tests, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that telepresence, perceived enjoyment, and trust have a positive and significant influence on impulse buying, both partially and simultaneously. The Adjusted R Square value of 75.3% indicates that variations in impulse buying behavior can be explained by these three variables, while the remaining 24.7% is influenced by other factors not examined in this study. The findings are expected to serve as a reference for sellers and Shopee Live platform managers in designing live streaming strategies that enhance telepresence, perceived enjoyment, and consumer trust to encourage impulse buying behavior.
Downloads
References
P. Afandi, Human Resource Management: Theories, Concepts and Indicators. Pekanbaru, Indonesia: Zanafa Publishing, 2021.
M. Busro, Theories of Human Resource Management. Jakarta, Indonesia: Prenadamedia Group, 2018.
G. Dessler, Human Resource Management, 16th ed. New York, NY, USA: Pearson, 2020.
M. S. P. Hasibuan, Human Resource Management, revised ed. Jakarta, Indonesia: Bumi Aksara, 2019.
Kasmir, Human Resource Management: Theory and Practice. Depok, Indonesia: Rajawali Press, 2019.
R. Kurniasar, N. Oktiani, and G. Ramadhant, "Job training in an effort to improve the performance of new employees at PT Kusumatama Mitra Selaras Jakarta," Journal of Secretary and Management, vol. 2, 2018.
C. Katiandagho, V. A. Massie, and L. Rumokoy, "The Influence of Work Discipline, Leadership and Motivation on Employee Performance at PT. PLN (Persero) in the Suluttenggo region of Manado," EMBA Journal, vol. 2, no. 3, 2014.
A. A. A. P. Mangkunegara, Corporate Human Resource Management. Bandung, Indonesia: PT Remaja Rosdakarya, 2017.
C. Novi, C. Dewi, I. W. Bagia, G. P. A. J. Susila, and J. Susila, "The Effect of Work Stress and Job Satisfaction on Employee Performance in the Sales Force of UD Surya Raditya Negara," Bisma: Journal of Management, vol. 4, no. 2, 2018.
H. Runtunuwu, J. Lapian, and L. Dotulong, "The effect of discipline, placement and work environment on the performance of employees on integrated services licensing Manado," EMBA Journal, vol. 3, no. 3, 2015.
S. Firwish and Suhardi, "The Influence of Motivation, Discipline and Compensation on Employee Performance at PT. Graha Dwi Perkasa," 2020.
Sedarmayanti, Planning and Development of Human Resources to Improve Work Competence, Performance, and Productivity. Bandung, Indonesia: PT Refika Aditama, 2017.
L. P. Sinambela, Human Resource Management: Building a Solid Work Team to Improve Performance. Jakarta, Indonesia: Bumi Aksara, 2019.
E. Sutrisno, Human Resource Management. Jakarta, Indonesia: Kencana, 2017.
Wibowo, Performance Management, 5th ed. Jakarta, Indonesia: Rajawali Pers, 2017.
