Innovation Strategy in Business : Increasing Efficiency and Competitiveness in the Digital Age
DOI:
https://doi.org/10.58471/jeami.v2i01.657Keywords:
Business, Innovation, Efficiency, Competitiveness, Digital EraAbstract
In the digital era, innovation in business become factor key in increase efficiency operational and power competition company. Research This aiming For analyze the innovation strategies implemented in business as well as the impact to efficiency work and excellence competitive. The research method used is approach qualitative with technique studies literature and interviews deep to practitioner business in various sector industry. Research results This show that implementation of innovation strategy business in a way effective can increase Power competitiveness and efficiency operational company. Investment in proven research and development (R&D) play a role in create more products and services innovative, while collaboration with partner external accelerate the process of innovation and adoption technology new. In addition, the approach based on customers and improvements experience customer through digitalization service contribute to improvement satisfaction and loyalty customers. The implementation of prototyping and testing has also proven reduce risk failure products on the market, while innovation sustainable (green innovation) not only increase image company, but also provides benefit economy through efficiency source power. In overall, results study This confirm that innovation business is factor key in reach superiority competitive, adaptation to market changes, and growth companies in the digital era.
Downloads
References
Andirwan, A., Asmilita, V., Zhafran, M., Syaiful, A., & Beddu, M. (2023). Strategi Pemasaran Digital: Inovasi untuk Maksimalkan Penjualan Produk Konsumen di Era Digital. Jurnal Ilmiah Multidisiplin Amsir, 2(1), 155-166.
Ani, L. N. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, Dan Kualitas Produk Terhadap Keunggulan Bersaing (Studi Kasus Pada Kerajinan Tikar Eceng Gondok” Liar”. Jurnal Manajemen dan Bisnis, 2(02), 184-194.
Basalamah, R., & Erwaedy, A. (2021). Manajemen inovasi dalam bisnis. AE Publishing.
Budianto, A., & Setiawan, I. (2020). Pengaruh Inovasi dan Kualitas Produk Terhadap Keunggulan Bersaing (Suatu Studi pada Payung Geulis Mandiri Tasikmalaya). Business Management and Entrepreneurship Journal, 2(1), 56-65.
Fahrurrozi. (2023). Entrepreneurship & Digitalisasi: Mengembangkan Bisnis di Era 5.0. Universitas Hamzanwadi Press.
Harto, B., Pramuditha, P., Dwijayanti, A., Parlina, L., & Sofyan, H. (2023). Strategi bisnis berkelanjutan melalui inovasi model operasional di era digitalisasi bisnis. ATRABIS Jurnal Administrasi Bisnis (e-Journal), 9(2), 243-251.
Idris, H., & Nurnajamuddin, M. (2023). Transformasi Manajemen Produksi melalui Inovasi dan Total Quality Management (TQM): Memperkuat Kualitas dan Efisiensi Operasional: A Narative Review. SEIKO: Journal of Management & Business, 6(2), 258-265.
Lestari, E. R. (2019). Manajemen inovasi: Upaya meraih keunggulan kompetitif. Universitas Brawijaya Press.
Marpaung, S. F., Siregar, H. Z., Abdillah, F., Fadilla, H., & Manurung, M. A. P. (2023). Dampak Transformasi Digital terhadap Inovasi Model Bisnis dalam Start-up Teknologi. Innovative: Journal Of Social Science Research, 3(3), 6111-6122.
Prahendratno, A., Aulia, M. R., Erwin, E., Setiawan, Z., Rijal, S., Rosdaliva, M.,... & Rahmawati, E. (2023). STRATEGI BISNIS DIGITAL: Optimalisasi & Otomtisasi Sebuah Bisnis Menggunakaan Media Digital. PT. Sonpedia Publishing Indonesia.
Rofaida, R., Aryanti, A. N., & Perdana, Y. (2019). Strategi inovasi pada industri kreatif digital: Upaya memperoleh keunggulan bersaing pada era Revolusi Industri 4.0. Jurnal Manajemen Dan Keuangan, 8(3), 402-414.
Rukin, S. P. (2019). Metodologi penelitian kualitatif. Yayasan Ahmar Cendekia Indonesia.
Sitorus, S. A., & Gheta, A. P. K. (2022). E Commerce: Strategi Dan Inovasi Bisnis Berbasis Digital.
Subardjo, A., & Rahmawati, M. I. (2022). Inovasi model bisnis inkubasi dan kolaborasi dalam meningkatkan kinerja umkm surabaya di era 4.0. Jurnal Penelitian Inovatif, 2(1), 17-24.
Sugiyono, S. (2019). Metodologi Penelitian Kualitatif Kuantitatif Dan R&D. Bandung: Cv. Alfabeta.
Syafi, A., Brawijaya, A., & Hakim, A. R. (2023). Strategi inovatif manajemen dan bisnis di era digital: Analisis pengaruh teknologi terkini terhadap keberlanjutan dan kinerja organisasi. Jurnal Visionida, 9(2), 191-198.
Wahyudi, S. (2019). Teori inovasi: Sebuah tinjauan pustaka. Valuta, 5(2), 93-101.
Wono, H. Y., Supriaddin, N., Amin, F., Indriastuti, Y., & Sufa, S. A. (2023). Media sosial, literasi digital, dan inovasi bisnis trikotomi baru dalam manajemen strategi. Branding: Jurnal Manajemen dan Bisnis, 2(1).
Zebua, R. S. Y., Hendriyani, C., Sukmadewi, R., Thaha, A. R., Tahir, R., Purbasari, R.,... & Subagja, A. D. (2023). BISNIS DIGITAL: Strategi Administrasi Bisnis Digital Untuk Menghadapi Masa Depan. PT. Sonpedia Publishing Indonesia.
