https://jurnal.seaninstitute.or.id/index.php/Juemi/issue/feed 2026-09-11T14:49:14+00:00 Open Journal Systems <p align="justify"><strong>Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI)</strong> adalah jurnal di bidang Ekonomi, Akuntansi dan Manajemen dengan ruang lingkup</p> <p align="justify">Ekonomi Bisnis, E-bisnis, Perilaku Konsumen, Kewirausahaan, Keuangan, Kebijakan Publik, Manajemen Sumber Daya Manusia, Perilaku Organisasi, Manajemen Pemasaran, Kualitas Layanan, Manajemen, Manajemen Inovasi Produk, Manajemen Produksi dan Operasional, Manajemen Strategi, Manajemen Keuangan, Perilaku Keuangan, Akuntansi Keuangan, Akuntansi Sektor Publik, Akuntansi Manajemen, Audit dan Tata Kelola Perusahaan, Akuntansi Perbankan, Sistem Informasi Akuntansi, Pendidikan Akuntansi, Perpajakan, Pasar Modal dan Investasi, Akuntansi UKM, Akuntansi Lembaga Perkreditan Pedesaan, Dan bidang ilmu terkait lainnya.</p> <p align="justify">Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) terbit 2 kali dalam setahun ( Mei dan Nopember) dan diterbitkan oleh SEAN Institute. Kami mengundang peneliti untuk mengirimkan makalah terbaiknya sesuai dengan ruang lingkup yang dijelaskan</p> https://jurnal.seaninstitute.or.id/index.php/Juemi/article/view/1041 2026-07-03T08:39:35+00:00 Christ Sarah Sianipar pb220910368@upbatam.ac.id Nora Pitri Nainggolan nora@puterabatam.ac.id

<p>The development of live streaming features on e-commerce platforms, particularly Shopee Live, has transformed consumer behavior in online shopping. Real-time interaction between sellers and consumers creates a more engaging shopping experience, thereby increasing the potential for impulsive purchasing behavior. Therefore, this study aims to analyze the influence of telepresence, perceived enjoyment, and trust on consumers' impulse buying behavior on Shopee Live. This research employed a quantitative method, with data collected through questionnaires distributed to 100 respondents who had previously made purchases via Shopee Live. The respondents were selected using a non-probability sampling technique based on predetermined criteria. The collected data were analyzed using IBM SPSS Statistics version 27 through data quality testing, classical assumption tests, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that telepresence, perceived enjoyment, and trust have a positive and significant influence on impulse buying, both partially and simultaneously. The Adjusted R Square value of 75.3% indicates that variations in impulse buying behavior can be explained by these three variables, while the remaining 24.7% is influenced by other factors not examined in this study. The findings are expected to serve as a reference for sellers and Shopee Live platform managers in designing live streaming strategies that enhance telepresence, perceived enjoyment, and consumer trust to encourage impulse buying behavior.</p>

2026-09-01T00:00:00+00:00 Copyright (c) 2026 Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) https://jurnal.seaninstitute.or.id/index.php/Juemi/article/view/1189 2026-09-11T14:49:14+00:00 Yeniana Mau yenianamau5@gmail.com Irwin Ananta Vidada yenianamau5@gmail.com Rina Lestari yenianamau5@gmail.com

<p>This study aims to empirically examine the effect of ShopeePayLater, a Buy Now, Pay Later (BNPL) service, and ease of payment on the consumptive behavior of Generation Z in Central Jakarta. The rapid development of financial technology has transformed digital payment practices and, at the same time, may encourage impulsive and excessive consumption. This study employed an associative quantitative approach using a survey method. Respondents were selected through purposive sampling based on predetermined criteria, and the data were analyzed using multiple linear regression with SPSS. The findings indicate that ShopeePayLater usage has a positive and significant effect on consumptive behavior. Ease of payment also has a positive and significant effect on consumptive behavior. Simultaneously, ShopeePayLater usage and ease of payment significantly influence the consumptive behavior of Generation Z in Central Jakarta. These findings indicate that easier access to deferred payment facilities and convenient digital payment mechanisms may strengthen consumptive tendencies among young consumers. The study highlights the importance of financial literacy, responsible use of BNPL services, and self-control in managing digital consumption behavior.</p>

2026-09-12T00:00:00+00:00 Copyright (c) 2026 Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI)