Application of the TOPSIS Method (Technique for Order Preference by Similarity to Ideal Solution) in Product Selection
Keywords:
Product Selection, TOPSIS Method, Decision Making EfficiencyAbstract
In an era of increasingly fierce business competition, the right product selection is one of the company's successes. The TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method offers a systematic approach to evaluate various product alternatives based on predetermined criteria. This research aims to apply the TOPSIS method in product selection, focusing on factors such as price, quality, and features. The results of the analysis show that this method improves the efficiency and objectivity of decision-making, allowing companies to identify the best products that are close to the ideal solution. In addition, the use of TOPSIS also increases the transparency of the evaluation process, supports adaptation to market changes, and assists companies in achieving competitive advantage. These findings confirm the importance of the TOPSIS method as a tool for intelligent, data-driven decision-making in a dynamic business context.
References
A.Mukhlasin, “Sistem Pendukung Keputusan Pemilihan Smartphone Me,” inSEMINAR NASIONAL SISFOTEK, 2018, pp. 46–52.
H. Slamet, R.Irviani, and Kasmi, “Sistem Pendukung Keputusan Pemilihan GuruTeladan MA Al Mubarok BatuRaja MenggunakanMetode Topsis,” J. TAM(Technology Accept. Model., vol. 6, pp. 1–8, 2016.
Ilmadi and D. N.Muskananfola, “Sistem Pengambilan Keputusan DalamPemilihan MerkSmartphoneAndroid Terbaik Dikalangan MahasiswaUniversitas Pamulang Dengan Menggunakan Metode Topsis,” J. Sains dan Mat. Unpam,vol. 2, No. 1, pp. 58–75, 2019.
Fahlevi, M. R., & Putri, D. R. D. (2020). Aplikasi Penerapan TOPSIS Dalam Menentukan Kualitas Bibit Jambu Madu. J-SAKTI (Jurnal Sains Komputer dan Informatika), 4(2), 569-580.
Sarifah, Merlina N. 2015. Sistem Penunjang Keputusan Pemilihan Handphone MenggunakanMetode Analytical Hierarchy Process. ISSN: 1978-1946. Jakarta: Jurnal Pilar NusaMandiri Volume XI, No.1 Maret 2015: 90-99.
