Digital Marketing Strategy And Social Media For Culinary Business
Keywords:
Digital Marketing, Social Media, Marketing Communications, Culinary BusinessAbstract
Social media users are currently an opportunity for Micro, Small and Medium Enterprises (MSMEs) to market their products, which is known as the previous digital marketing strategy, replacing traditional marketing strategies. The new digital marketing strategy was applied to the Pala Nusantara Small and Medium Enterprises, which previously only did marketing by offering products to stores. Assessment of effectiveness in digital marketing uses the theory of Marketing Communication Integration as a communication tool in conveying information to consumers. sales time by business owners can be done at any time, purchases can be made instantly so that for business owners using marketing on social media it becomes effective in terms of receipts from sales made and benefits for consumers, namely it is more efficient in buying products without having to go to the store. You need to understand that in building a culinary business, not only taste is the main thing for a culinary business. But also packaging, product photos, and so on are also the main attraction for potential buyers.
References
Aditya, P., & Santosa, I. (2017). Strategi Pemasaran Digital pada Bisnis Kuliner di Era Media Sosial. Jurnal Pemasaran dan Bisnis, 18(2), 120-134.
Irawan, B., & Putri, R. (2016). Strategi Pemasaran Digital untuk Meningkatkan Penjualan Produk Kuliner. Jurnal Manajemen dan Strategi Pemasaran, 7(2), 40-50.
Mulyana, A., & Kusumawati, D. (2015). Media Sosial sebagai Alat Pemasaran Kontemporer pada Industri Kuliner. Jurnal Inovasi dan Kreativitas, 4(1), 15-24.
Nurhidayah, L., & Pratama, Y. (2020). Pemanfaatan Digital Marketing dalam Mempromosikan Produk Kuliner kepada Generasi Milenial. Jurnal Teknologi Pemasaran dan Bisnis, 8(1), 30-41.
Sari, Y., & Hartono, J. (2014). Analisis Pemasaran Restoran Melalui Media Sosial sebagai Upaya Meningkatkan Loyalitas Pelanggan. Jurnal Strategi Pemasaran dan Bisnis Kuliner, 5(2), 98-107.
Wijaya, A., & Setiawan, R. (2016). Optimalisasi Media Sosial dalam Pemasaran Produk Kuliner di Era Digital. Jurnal Strategi dan Bisnis, 10(3), 230-241.
Abbas, F. (2015). Pengaruh Marketing Mix Terhadap Kepuasan Konsumen (Pada Home Industry Moshimoshi Cake Samarinda), eJournal Administrasi Bisnis, 3 (1): 244-258.
Darma, G.S. (2004). Qualitative and Quantitative Data in Management Research: A Study of the Banking Industry, Jurnal Ekonomi & Bisnis, 16 (2): 107-118.
Gunelius, S. (2011). 30-Minute Social Media Marketing. United States: McGraw- Hill Companie
Neti, S. (2011). Social media and its role in marketing, International Journal of Enterprise Computing and Business Systems, 1 (2): 1-16.
Hanani, H. (2021). Analisis strategi bauran pemasaran jasa di era ekonomi digital dalam upaya meningkatkan posisi persaingan: Studi kasus pada Kantor Pos Cabang Kota Lumajang Jawa Timur. Universitas Islam Negeri Maulana Malik Ibrahim
Oktaviani, F., & Rustandi, D. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. PRofesi humas : jurnal ilmiah ilmu hubungan masyarakat, 3(1), 1
Budiarti, R., & Wijaya, H. (2019). Pemanfaatan Sosial Media sebagai Strategi Pemasaran Produk Kuliner. Jurnal Teknologi dan Manajemen Pemasaran, 23(1), 56-65.
Handoko, L., & Susilo, D. (2018). Efektivitas Pemasaran Bisnis Kuliner Melalui Platform Instagram. Jurnal Bisnis dan Pemasaran Digital, 12(3), 210-221.
