Felix Tanoto, Faisal Akbar and Stacey Tanori 2026. Analysis of the Factors of Word of Mouth, Consumer Experience, and Consumer Satisfaction Influencing Generation Z’s Decision in Choosing a Cellular Provider. MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi. 4, 02 (Apr. 2026), 75–83.