Mhd Farhan Rizki Lubis, Fenny Krisna Marpaung, Wahida Nur Humairoh, Angel Margaretha Hutasoit and Christin Imelda Girsang 2026. The Influence of Price, Product Quality, and Discounts on Purchase Intention of Kopi Kenangan among Psychology Students at Universitas Prima Indonesia. MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi. 4, 03 (May 2026), 313–326.