(1)
Mhd Farhan Rizki Lubis; Fenny Krisna Marpaung; Wahida Nur Humairoh; Angel Margaretha Hutasoit; Christin Imelda Girsang. The Influence of Price, Product Quality, and Discounts on Purchase Intention of Kopi Kenangan Among Psychology Students at Universitas Prima Indonesia. MAR-Ekonomi 2026, 4, 313-326.