Tami Nazua Putri, Djuni Thamrin, & Matdio Siahaan. (2025). Celebrity Endorsement Analysis in Skintific Product Reviews on Tiktok on Generation Z Purchase Decisions (Case Study on Skintific Product Users in Bekasi). MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, 3(02), 68–76. https://doi.org/10.58471/mar-ekonomi.v3i02.647