Cherise, C., Jarungjung Hutagaol, Evellyn Calista, & Nirwana Br Bangun. (2026). IPhone Purchase Decisions among Students: A Review of Product Attributes, Lifestyle, and Brand Image. MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, 4(02), 21–31. Retrieved from https://jurnal.seaninstitute.or.id/index.php/marekonomi/article/view/823