TAMI NAZUA PUTRI; DJUNI THAMRIN; MATDIO SIAHAAN. Celebrity Endorsement Analysis in Skintific Product Reviews on Tiktok on Generation Z Purchase Decisions (Case Study on Skintific Product Users in Bekasi). MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, [S. l.], v. 3, n. 02, p. 68–76, 2025. DOI: 10.58471/mar-ekonomi.v3i02.647. Disponível em: https://jurnal.seaninstitute.or.id/index.php/marekonomi/article/view/647. Acesso em: 9 may. 2025.