PUTRI LEONI; SEPTIA ANGRAINI BARUS; TRENDY GABRIEL SIHOMBING; RICKY RAFII RITONGA; ZENNI RIANA. The Effect of Promotional Strategies, Pricing Strategies, and Perceived Product Quality on Consumer Purchase Intention of Glad2Glow Products via TikTok Shop as a Digital Marketing Platform. MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, [S. l.], v. 4, n. 02, p. 10–20, 2026. Disponível em: https://jurnal.seaninstitute.or.id/index.php/marekonomi/article/view/821. Acesso em: 24 jun. 2026.