MHD FARHAN RIZKI LUBIS; FENNY KRISNA MARPAUNG; WAHIDA NUR HUMAIROH; ANGEL MARGARETHA HUTASOIT; CHRISTIN IMELDA GIRSANG. The Influence of Price, Product Quality, and Discounts on Purchase Intention of Kopi Kenangan among Psychology Students at Universitas Prima Indonesia. MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, [S. l.], v. 4, n. 03, p. 313–326, 2026. Disponível em: https://jurnal.seaninstitute.or.id/index.php/marekonomi/article/view/886. Acesso em: 25 may. 2026.