SITTI AFIYATUN NAJEH; SITI MASRUROH. Analysis of the Influence of Influencer Marketing and Content Quality on Purchasing Decisions for Skintific Skincare Products (A Case Study of Gen Z TikTok Shop Users in Pamekasan). MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, [S. l.], v. 4, n. 04, p. 475–487, 2026. Disponível em: https://jurnal.seaninstitute.or.id/index.php/marekonomi/article/view/936. Acesso em: 10 jun. 2026.