MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi

Analysis of the Work Environment in Efforts to Improve the Quality and Effectiveness of Human Resources at PT ATI Talenta Sembilan South Jakarta

Indra Januar Rukmana — 2026-06-06

This study aims to analyze the role of the work environment in improving the quality and effectiveness of human resources at . The study employed a qualitative descriptive approach to understand workplace conditions, employee perceptions, and organizational efforts in creating a conducive work environment. Data were collected through observations, interviews, and documentation involving company management and employees. The findings indicate that both physical and non-physical work environments significantly influence employee comfort, productivity, communication, and organizational effectiveness. Supportive workplace facilities, positive interpersonal relationships, and continuous employee development programs contribute positively to improving human resource quality within the organization. However, several challenges were identified, particularly related to technological infrastructure limitations, workload management, and communication effectiveness. The SWOT analysis further revealed that the company is positioned in a favorable strategic condition, indicating strong organizational potential for growth and development through the optimization of workplace quality and employee competency enhancement. The study concludes that organizations operating in technology-based industries must continuously improve workplace conditions, strengthen organizational communication, and invest in employee development programs in order to maintain long-term organizational effectiveness and competitiveness

Analysis of the Influence of Influencer Marketing and Content Quality on Purchasing Decisions for Skintific Skincare Products (A Case Study of Gen Z TikTok Shop Users in Pamekasan)

Sitti Afiyatun Najeh — 2026-06-08

This study aims to examine and analyze the influence of influencer marketing and content quality on the purchasing decisions of Skintific skincare products among Generation Z TikTok Shop users in Pamekasan. The increasing use of TikTok as a dominant social media platform among Generation Z, along with the widespread promotion of skincare products through TikTok Shop, has created significant opportunities for interactive marketing. The researchers observed that the interactive marketing strategies implemented by Skintific through TikTok Shop features have a substantial impact on brand awareness and consumers' purchasing decisions in Pamekasan. Therefore, this study seeks to determine the effect of Skintific’s interactive marketing through TikTok Shop features on brand awareness and its impact on consumers’ purchasing decisions. This research employed a quantitative approach, with data collected through questionnaires distributed to Generation Z TikTok Shop users in Pamekasan. The sampling technique used was purposive sampling, involving 100 respondents. Data processing and analysis were conducted using IBM SPSS software. The results indicate that influencer marketing and content quality partially have a positive and significant effect on purchasing decisions. Furthermore, both variables simultaneously exert a significant influence on the purchasing decisions of Skintific skincare products. These findings suggest that the higher the credibility of influencers and the more attractive and informative the content presented, the greater the likelihood that consumers will make a purchase.

Analysis of Factors Influencing QRIS Usage Decisions among Generation Z in Sekadau Regency

Riska Juliarsih — 2026-06-08

Study This aim For analyze factors that influence decision QRIS usage among Generation Z in the Regency Sekadau . Research motivated by the increasing use digital payments in Indonesia, especially QRIS, but Still there is difference level use and acceptance technology in society area. Research This use approach quantitative with design study associative . Data collected through distribution questionnaire to 150 respondents Generation Z who ever using QRIS in the Regency Sekadau . Technique of taking sample use purposive sampling . Variables study covering perception benefits , perceptions convenience use , influence social and security transaction to decision QRIS usage . Data analysis was carried out use method Structural Equation Modeling – Partial Least Square (SEM-PLS) with SmartPLS 4 software assistance . Research results show that perception benefits , perceptions convenience use , influence social and security transaction influential positive and significant to decision QRIS usage in Generation Z. Perception benefit become the most dominant variable in influence decision QRIS usage . Findings This show that Generation Z tends to using QRIS because considered practical , efficient , easy used , as well as own system secure transactions . In addition , the influence environment social also participates push use of QRIS as part from style digital life of modern society . Research This give contribution theoretical in development of acceptance models technology based on TAM and UTAUT in context digital payments in the region developing . In practical , results study can become material consideration for government , banking , and providers service digital payments in increase literacy digital finance , quality services and security QRIS transactions in the community , especially Generation Z.

Analysis of the Influence of Digital Marketing and Consumer Trust on Shopee Purchase Decisions in Medan City

Irvan Rolyesh Situmorang — 2026-06-09

This study aims to analyze the influence of Digital Marketing and Consumer Trust on Purchase Decisions of Shopee users in Medan City. The development of information technology has shifted public consumption patterns to digital-based, requiring e-commerce platforms to optimize marketing strategies and build credibility. The research method used is causal associative quantitative with a sample of 100 respondents selected through non-probability sampling techniques in the Medan City area. The data analysis technique used multiple linear regression with the help of statistical software. The results showed that partially, Digital Marketing has a positive and significant effect on Purchase Decisions. Likewise, Consumer Trust is proven to have a positive and significant influence on Purchase Decisions. Simultaneously, both independent variables significantly influence Purchase Decisions with a coefficient of determination (R²) value of 68%. These results indicate that the integration between interactive digital marketing strategies and a secure platform reputation is a key factor in driving consumer transactions in the Medan digital market.