Semotic Analysis of Patriarchal Relations in The Film "Barbie"
Keywords:
Semiotics, John Fiske, Film, PatriarchyAbstract
Many men in Indonesia still think that men are above women. Even after watching the film Barbie, which is anti-patriarchal and has a strong message of gender equality, many men do not agree with the message conveyed by the film. The use of mass media in conveying communication messages is the right thing. The use of mass media such as Netflix, Disney Plus, and HBO makes it easier for readers to receive the messages contained in a film. Many films now raise social issues such as feminism, bullying, cybercrime, economic crisis, patriarchy and many more. This research aims to analyze the existence of patriarchal ideology displayed in scenes in the film Barbie. The theory used by researchers is John Fiske's Semiotics theory, the method used for research is qualitative research methods. Semiotic analysis is used to determine the signs of the patriarchal system displayed in the Barbie film by analyzing the scenes in the film. The method used in this research is descriptive analysis using a qualitative approach. The results of this research reveal that the scenes in the Barbie film contain deep messages such as patriarchy and the feminist movement. The scenes in this film also contain the message that women can be whatever they want without pressure or gender inequality occurring. This film tries to convey the role of women who can be anything with freedom without being haunted by other variables.There are three levels of coding in the Barbie film, such as Reality, Representation and Ideology Levels. The aspects that dominate the Barbie film are aspects of behavior, expression, conflict and patriarchy.
References
Abdullah, J. (n.d.). KESETARAAN GENDER DALAM ISLAM.
Alita Darawangi Tuhepaly, N., & Aminda Mazaid, S. (2022). ANALISIS SEMIOTIKA JOHN FISKE MENGENAI REPRESENTASI PELECEHAN SEKSUAL PADA FILM PENYALIN CAHAYA. 5(2), 233.
Irma Sakina, A., & Dessy Hasanah Siti, dan A. (2017). MENYOROTI BUDAYA PATRIARKI DI INDONESIA. Social Work Journal, 7. http://www.jurnalperempuan.org/blog2/-akar-
Maulid, P. (2022). Analisis Feminisme Liberal terhadap Konsep Pendidikan Perempuan (Studi Komparatif antara Pemikiran Dewi Sartika dan Rahmah El-Yunusiyyah). Jurnal Riset Agama, 2(2), 305–334. https://doi.org/10.15575/jra.v2i2.17534
Pinontoan, N. A. (2020). Representasi Patriotisme Pada Film Soegija (Analisis Semiotika John Fiske). Avan Garde, 08(02), 191–206.
Pola Anto, R., Tuti Khairani Harahap, Ms., Yovita Erin Sastrini, Ms., Septian Nur Ika Trisnawati, Mk., Juwita Desri Ayu, C., Yuseva Sariati, Mk., Nelson Hasibuan, Mk., Uswatun Khasanah, Mt., NsAndari Elsa Dwi PutriSKep, C., & Andi Yusniar Mendo, Mk. (2023). PEREMPUAN, MASYARAKAT, DAN BUDAYA PATRIARKI (Tahta Media, Ed.; 1st ed., Vol. 1). Tahta Media Grup.
Raco. (2010). Metode Penelitian Kualitatif (1st ed.). Grasindo.
Ridwan, M., & Aslinda, C. (2022). Analisis Semiotika Diskriminasi Pada Film “The Hate U Give.” Journal of Discourse and Media Research, 2022(1), 1–12.
Rinawati Rini. (2006). Komunikasi dan Pembangunan Partisipatif. Jurnal Komunikasi, 7.
Rini, K. P., Fakultas, N. F., Komunikasi, I., Bhayangkara, U., Raya, J., Perjuangan, J. R., & Utara, B. (2019). FEMINISME DALAM VIDEO KLIP Blackpink: Analisis Semiotika John Fiske Dalam Video Klip Blackpink DDU-DU DDU-DU. Hasil Pemikiran Dan Penelitian, 5(2), 317–328. www.journal.uniga.ac.id
Rubiana, A., Jamalullail, J., & Arasta, G. M. (2023). Komodifikasi Makna Sehat dan Aktif dalam Iklan Komersil Susu Kental Manis Frisian Flag Gold. Jurnal Komunikasi, 14(1), 110–121. https://doi.org/10.31294/jkom.v14i1.14923
Setiawan, H., Aziz, A., & Kurniadi, D. (2020). Ideologi Patriarki dalam Film. 251–262. http://publikasi.dinus.ac.id/index.php/andharupa
Sugiyono. (2018). Metode Penelitian Kualitatif (S. Suryandari, Ed.; 3rd ed.). Alfabeta CV.
Tuhepaly, D. A. N., & Maezaid, A. (2022). ANALISIS SEMIOTIKA JOHN FISKE MENGENAI REPRESENTASI PELECEHAN SEKSUAL PADA FILM PENYALIN CAHAYA. Jurnal Pustaka Komunikasi, 5, 233–247.
Wijaya, D. E., & Riau, U. I. (2022). Analisis Semiotika Kecanduan Merokok di Film Dokumenter “Darurat! Sekolah Dikepung Iklan Rokok.” Journal of Discourse and Media Research Juni, 2022(1), 13–27.
