Investigating the Specialty Coffee Industry's Allure for Local and Global Investors
DOI:
https://doi.org/10.58471/ju-sosak.v2i2.387Keywords:
Specialty Coffee, Consumer Demand, Brand differentiation, Sustainability, Global market potential, Coffee InnovationAbstract
The specialty coffee industry has experienced remarkable growth globally, becoming a prominent trend in various regions. In the Middle East, Saudi Arabia has emerged as a significant player, attracting substantial investor interest in the specialty coffee sector. This article aims to delve deeper into the reasons behind the allure of the specialty coffee industry in Saudi Arabia, highlighting its position as a global trendsetter in the Middle East. Saudi Arabia's rising middle class, cultural attachment to coffee, thriving coffee culture, government support, and export potential contribute to its appeal for investors. Employing a qualitative approach, including interviews, discussions, and literature review, this study provides comprehensive insights into the specialty coffee industry in Saudi Arabia. The findings emphasize the significant potential for long-term growth and profitability, making specialty coffee investments in Saudi Arabia an attractive proposition for local and global investors.
References
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Fischer, E. F. (2021). Quality and inequality: creating value worlds with Third Wave coffee. Socio-Economic Review, 19(1), 111-131.
Freeman, R. E. (1984). Strategic management: A stokcholder approach. Pitman.
International Coffee Organization. (2021). Coffee Market Report - September 2021. Retrieved from https://www.ico.org/documents/cy2020-21/cmr-0921-e.pdf
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Li, N., Sakamoto, Y., Li, N., & Sakamoto, Y. (2020). Trends in specialty coffee. In Quality Determinants In Coffee Production (pp. 407-443). Cham: Springer International Publishing.
Maspul, K. A. (2023). Cultural Exchange and Resilience: Shaping Coffee Consumption in Saudi Arabia's Coffee Shops. J-CEKI: Jurnal Cendekia Ilmiah, 2(6), 693-707.
Nielsen. (2015). The sustainability imperative. Retrieved from https://nielseniq.com/global/en/insights/analysis/2015/the-sustainability-imperative-2/
Pham, Y., Reardon-Smith, K., Mushtaq, S., & Cockfield, G. (2019). The impact of climate change and variability on coffee production: a systematic review. Climatic Change, 156, 609-630.
Potts, J. (2004). Multi-stakeholder Collaboration for a Sustainable Coffee Sector. In Meeting the Challenge of US Anti-trust Law, Draft, W innipeg: International Institute for Sustainable Development (IISD).
SCA. (2023). Press Resources. Retrieved from https://sca.coffee/press
Solomon, M. R. (2018). Consumer behavior: buying having and being. Pearson.
Specialty Coffee Association. (n.d.). About. Retrieved from https://sca.coffee/about
Vegro, C. L. R., & de Almeida, L. F. (2020). Global coffee market: Socio-economic and cultural dynamics. In Coffee consumption and industry strategies in Brazil (pp. 3-19). Woodhead Publishing.
