The Influence of E-Commerce and Social Media on Increasing Micro-Enterprise Revenue in Banjarmasin City South Kalimantan Province
Keywords:
E-Commerce, Social Media, Increasing Micro-Business IncomeAbstract
This study aims to The Influence Of E-commerce and Social Media On Increasing Micro-ENTERPRISE Revenue In Banjarmasin City South Kalimantan Province; to examine and analyze the partial effect of social media on increasing micro-business income; and to examine and analyze the simultaneous effect of e-commerce and social media on increasing micro-business income in the same region. This research employed a quantitative approach using a cluster sampling method. Data were collected through questionnaires and analyzed using multiple linear regression. The sample consisted of 100 respondents selected from 1,005 micro-entrepreneurs in Banjarmasin City, South Kalimantan Province, who use e-commerce and social media. The variables in this study were e-commerce (X1), social media (X2), and the increase in micro-business income (Y). The results of the t-test analysis showed that e-commerce has a significant effect on increasing micro-business income, with t-count > t-table (10.123 > 1.660) and a significance value of 0.001 < 0.05; therefore, H0 is rejected and H1 is accepted. Social media also has a significant effect on increasing micro-business income, with t-count > t-table (11.202 > 1.660) and a significance value of 0.001 < 0.05; therefore, H0 is rejected and H2 is accepted. Simultaneously, the F-statistic was 108.261, while the F-table value was 3.09. Since F-count > F-table, H0 is rejected and H3 is accepted. This indicates that e-commerce and social media jointly influence the increase in micro-business income in Banjarmasin City, South Kalimantan Province.
Downloads
References
Aprilia Maharani (2024). Pengaruh E-Commerce, Sosial Media, Dan Financial Technology Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Menengah (UMKM) Di Sumbawa Besar. Jurnal Bisnis.Vol. 7(2), 2621-3982.
Basuki (2021), Pengantar Metode Penelitian Kuantitatif, Penerbit Media Sains Indonesia Bandung
Creswell, W. J., & Creswell, J. D. (2019). Research Design: Qualitative, Quantitative adn Mixed Methods Approaches. In Journal of Chemical Information and Modeling. Vol. 53 Issue.
Desiana. (2024). E-commerce, Financial Technology, Media Sosial dan Pengaruhnya terhadap Pendapatan UMKM Kota Tasikmalaya, Vol. 8(3), 2139-2149. Diperoleh dari https://www.owner.polgan.ac.id/index.php/owner/article/view/2264
Evan Hardiansyah. (2023). Pengaruh Penggunaan Media Sosial dan QRIS (Quick Response Code Indonesian Standard) Terhadap Peningkatan Pendapatan UMKM di Kecamatan Curup. Skripsi. Fakultas Syariah Dan Ekonomi Islam Institut Agama Islam Negeri (IAIN) Curup.
Gitty A P, et al. (2023). Pengaruh Sosial Media Dan Harga Terhadap Minat Beli Konsumen (Studi Konsumen Pengguna Instagram Di Pekanbaru. Jurnal Ilmiah Mahasiswa Merdeka EMBA. Vol. 2(1), 2962-0708. Diperoleh dari https://jom.umri.ac.id/index.php/emba/article/view/857
Kharina P A, et al. (2023). Analisis pengaruh penggunaan e-commerce, media sosial dan sosial media marketing terhadap pendapatan usaha mikro kecil menengah (UMKM) fashion di Kota Jambi, Vol. 11(3), 28-41. Diperoleh dari https://online-journal.unja.ac.id/pim/article/view/29655
Lili Rahmawati (2023). Pengaruh E-Commerce Shopee Dan Keputusan Pembelian Terhadap Perilaku Konsumtif Masyarakat Desa Rejo Agung Kecamatan Tegineneng. Skripsi. Institut Agama Islam Negeri Metro.
Mila W, Nugraheni R. (2023). E-Commerce, Financial Technology, Media Sosial, Modal Usaha, dan Pendapatan UMKM Bidang Fashion, Vol. 6(2), 83-98. Diperoleh dari https://perwiraindonesia.com/eJournal/index.php/perwira/article/view/97
Niswani, K., Syairozi, M. I., Ghofur, A., Yaskun, M., & Muhtarom, A. (2025, December). THE EFFECT OF FLASH SALES, FREE SHIPPING, AND CASHBACK ON THE BUYING INTEREST OF GENERATION Z CONSUMERS IN ONLINE PURCHASES (CASE STUDY OF TIKTOK SHOP E-COMMERCE CONSUMERS IN KANDANGSEMANGKON VILLAGE). In Proceeding ICAMEKA: International Conference Accounting, Management & Economics Uniska (Vol. 2, pp. 492-495).
R Rusdi, et al. (2023). Pengaruh Media Sosial, E-Commerce, dan Website terhadap Kinerja UMKM pada UMKM Tenun di Lombok Tengah. Jurnal Ilmiah Ekonomi dan Bisnis. Vol. 1(4), 169-177. Diperoleh dari https://jurnal.penerbitseval.com/jurnal/index.php/kompeten/article/view/24
Rusminah, S., Syairozi, M. I., Dzikri, M. W. A., Al Fiqri, M. M., & Faqeh, M. M. (2025). ENHANCING THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES CLUSTERS IN LAMONGAN REGENCY THROUGH DIGITAL MARKETING WITH GOVERNMENT POLICY AS A MODERATING VARIABLE. International Journal of Economics, Business and Accounting Research (IJEBAR), 9(4).
Rutinaias Haholongan, et al. (2024). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Pada UMKM Di Pulogadung. Vol. 4(3), 447-461. Diperoleh dari https://j-innovative.org/index.php/Innovative/article/view/10372
Sinambela, L. P. (2021). Manajemen Sumber Daya Manusia: Membangun Tim Kerja yang Solid untuk Meningkatkan Kinerja. Bumi Aksara.
Sri Ayem, et al. (2024). Pengaruh Penerapan E-Commerce Terhadap Pendapatan UMKM: Tinjauan Literature Sistematis, Vol. 7(2), 35-43. Diperoleh dari https://jurnal.umsu.ac.id/index.php/LIAB/article/view/20535
Sri Wahyuni, et al. (2024). Pengaruh Financial Technology, Media Sosial, E-Commerce, dan Google My Business terhadap Peningkatan Pendapatan UMKM, Vol. 2(4), 731-745. Diperoleh dari https://jurnal.penerbitseval.com/jurnal/index.php/kompeten/article/view/94
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Edisi ke-2 Bandung: Alfabeta.
